It’s been the common argument that poker is a game of skill from the advocates of the game, especially in terms of legalizing it universally. Well, another group has stepped up and has decided that if online poker is a game of skill that can be wagered on, why then can’t another similar game that involves skill be treated the same? The game in question: Chess.
The London Chess Classic is set to take place in the first week of December 2009, and sellout crowds are expected. It makes me wonder if the right marketing, the ability to edit selectively and televise events to make them exciting, and set up a tournament structure similar to the World Series of Poker would be applicable to chess.
To me, if a marketing company would take upon this task, brand the game as a game of skill, intellect, and deception similarly the way the online poker boom started, they that said marketing company would have in their hands the next multi-million dollar sport phenomenon campaign.
Sure, you don’t wager on each move in chess, but chess tournaments, televised with all the glitz and glamour that poker is given, could prove to be quite a marketing strategy. Again, I wonder if anyone will actually take up this task and make chess the new poker.
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